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My name is Boysie Gordon, and welcome to Boysie Talks Business.
Welcome to episode 28!
In the last episode, I talked about the ideation side of starting a newsletter.
The point is to combine your passion with your profession…
That combo will make success easier!
Today, we will be discussing community building. I want to share with you a couple of the strategies I used to grow my Instagram account to 1,600+ followers.
Let’s Dig In!
Community Building 101
The first thing you need to know is the core of ALL community building.
It’s ALL about relationships.
But don’t think one-dimensionally.
Think about it like this:
You to All - Talking to the masses
You to One - Talking to an individual
One to All - Your community talking to the masses
One to One - Your community talking amongst each other
These are the different levels of community…
If you can achieve all four levels, you’ll be in a great position!
Let’s talk strategy…
3 Community Building Strategies
Each of the strategies I share will help you build a different level of community.
The goal is to start from the top and work your way down.
I. Niche Authority Content (You to All)
Many people have problems with this strategy.
They feel like they have to wait until they reach a follower threshold to do it.
However, with the right verbiage, it can be accomplished within a day.
Here are the steps:
Find Your Niche
Identify Niche Problems
Identify Current Solutions
Share Your Opinion on Current Solutions
Advise an Alternative to Current Problems
With this strategy, you will be building authority while growing a community!
II. Engagement Reciprocity (You to One)
This one is fairly simple but super effective!
It will help you build a 1:1 connection with someone while getting you exposure.
Simply engage with the posts of people who engage with your own posts.
I follow three rules, though…
Must be active on the platform
Must make content that I like
Must reply to their comments
If they check all three boxes, then I am game!
III. Soft Introductions (One to One)
This strategy is probably the least common of the three…
It also isn’t the best way to get a One to One connection in the community.
However, it is the easiest to start doing, so that’s why I am recommending it here.
For this strategy, think of yourself as a matchmaker for your community.
All you need to do is introduce people who you think would gel well together.
If someone is looking for a writing coach and you know a guy who can help?
If someone likes to talk about the same niche as someone else?
If two people live in the same city and like the same things?
Hook it up!
Become the glue that provides opportunity and solves problems for your community!
Soon after a couple of these instances, your community will blossom!
However, these three strategies only scratch the surface…
If you're ready to build your community, then I only have 2 spots left for April.
That's where we set up your community strategy and start booking meetings.
It's not a "course" - we work directly together to build everything up.
2 spots left, and I close in 5 days.
Reply with "scale" for details.
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