Boysie Talks Business
Boysie Talks Business Podcast
Make Lead Generation Easy by Organizing Your Funnel
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Make Lead Generation Easy by Organizing Your Funnel

A conversation on easier lead generation through social media channels

How can creators like us, who are new to building online businesses, who have high-value skillsets, how do we scale our monthly recurring revenue (MRR) to get us the freedom we desire? That is the question, and this newsletter will give you the answers. Be sure to subscribe if these are the type of answers you seek.

My name is Boysie Gordon, and welcome to Boysie Talks Business.

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Most businesses are wasting precious time and money…

They write up content and post it every day!

And every time, whether they have 10,000 followers or 100 followers…

It’s easy to see that they don’t get clients from their social media.

  • Inconsistent activity

  • Low engagement

  • Generic posts

Most of them are probably paying for ads or making cold calls.

Like I said… wasted time AND money!

What’s the point of content creation if it doesn’t make you money?

Millions of potential clients are on social media every day…

You only need a couple to say yes!

I will show you an easy way to get qualified leads on any social platform!

Funnel Basics

Start with your process!

If you get this part down, then adding leads will be easy.

Here are the key ingredients you’ll need:

  • Social media profile

  • Well-constructed offer

  • Business-aligned niche

  • Email list nurturing tool (optional)

Once you have these ingredients, this is all you need to do (in order)!

  1. Optimize your profile to your niche.

  2. Break your offer into solution content.

  3. Post a diverse mix of content (Solution, Success, & Personal)

  4. Engage with people in your niche (Competition, Prospects, Friends)

  5. Present your offer to ALL your leads

  6. Repeat from step 3.

Who are the leads?

If you optimize your profile the right way, then…

  • Anyone who engages with your profile is a possible lead.

  • Anyone who engages with your content is a possible lead.

  • Anyone who reaches out to you directly is a possible lead.

The better your content and engagement practices…

The more success you will have online!

Here’s a basic funnel template I follow:

  1. Niche Content Creation - attracts your ICP to you

  2. Optimized Profile Page - auto-sorts your leads

  3. Direct Messages - starts a 1:1 conversation

  4. Meetings - gives an opportunity to sell

If you have a longer sales cycle,

Then an email list nurturing tool would be ideal in between layers 3 and 4.

Normally, a newsletter would go here, but you can be creative with it.

  • Podcast

  • Telegram

  • Group Chat

… the world is your oyster!

For my more established businesses, I like to do the setup and operaton for them.

Everything from Profile Optimization to Appointment Setting…

My only goal is to fill calendars!

If you would like more info, just let me know at hello@boysiegordon.com

Thanks for stopping by!

P.S.

I am also hosting a Boysie Talks Business Bootcamp starting next week!

Me and 5 entrepreneurs will be working together to grow their businesses.

  • Weekly Seminars

  • 1:1 Private Meetings

  • Team Environment

If you want the details, just email me at waitlist@bosyiegordon.com.

Discussion about this podcast

Boysie Talks Business
Boysie Talks Business Podcast
This is a daily newsletter dedicated to easy, efficient entrepreneurship. It offers advice from me, an ex-CEO who scaled a company from $67k to $400k MMR the hard way.