How can creators like us, who are new to building online businesses, who have high-value skillsets, how do we scale our monthly recurring revenue (MRR) to get us the freedom we desire? That is the question, and this newsletter will give you the answers. Be sure to subscribe if these are the type of answers you seek.
My name is Boysie Gordon, and welcome to Boysie Talks Business.
When I started my first business, I was LOST.
Everyone around me swore I was this genius…
“Dude, that’s crazy!”
“Boysie, I’m so proud of you!”
“Man, I can’t believe you actually did it…”
I’d always smirk before I opened my mouth to say thanks.
I’m sure they thought it was me being pretentious or egotistical…
A common default assumption people often make routed in insecurity.
But in reality, my smirk represented the outburst of laughter I was holding back.
In truth, I had absolutely no clue how I was doing what I was doing…
And my first true test of entrepreneurship didn’t come until I hit my first $1M.
The First Test
We were short on manpower…
Orders were failing left and right!
Customers were banging on our door, looking for answers.
It was at that moment that I missed being an employee,
But there was no manager to save me this time…
I had to fix this myself.
I started calling out commands like a sea captain.
“Focus on this”
“I’m gonna work on that”
“We can do this, we just need to get here.”
For the first time, I understood what a CEO’s actual job was.
A CEO is the captain, and they are responsible for the direction of the company.
I was nobody’s friend…
We had gone from $400k MRR to $200k MRR within the last 30 days!
My only objective was to recover from the huge loss we had taken.
This would remain my focus for the next 4 months…
Land ho!!
I saw the destination at a distance, and I was ecstatic…
Numbers were trending up.
Customers we lost were coming back
Our order fulfillment and operations became top-notch
Within four months, we managed to scale our MRR back up to $350k!
But, But, But How?
The answer is pretty simple…
We did 3 things:
We analyzed
We hypothesized
We optimized
To explain further…
First, we looked at our entire system to figure out where the problems were…
Then, we made a few educated guesses about what we could do…
After that, we focused on ONLY the actions that had the largest impact!
It was a continuous experiment in which we sought after the best solutions…
Tip: Oftentimes, the best solution is the one you’ve been avoiding!
I believe anyone willing to take on the risk of entrepreneurship deserves success!
If you’d like a quick business analysis to see where your bottlenecks are, just reply “scale” and we can work on it together!
Thanks for stopping by!
P.S.
I will likely be hosting a Boysie Talks Business Bootcamp starting in May 2024!
Me and 10 entrepreneurs will be working together to grow their businesses.
Weekly Seminars
1:1 Private Meetings
Team Environment
If you want the details, just email me at waitlist@bosyiegordon.com.
I Ruined My First Business and Fixed It in 4 Months