How can creators like us, who are new to building online businesses, who have high-value skillsets, how do we scale our monthly recurring revenue (MRR) to get us the freedom we desire? That is the question, and this newsletter will give you the answers. Be sure to subscribe if these are the type of answers you seek.
My name is Boysie Gordon, and welcome to Boysie Talks Business.
As someone who has landed clients with social media, I can tell you…
Knowing copywriting is critical!
It can be the difference between a 90-day sales cycle and filling a waitlist.
Writing great content is the fastest way to social media success (outside of community building).
And its importance is only going to become more prominent!
So, I’ll share with you the 3 MOST important lessons I have learned about it.
Lesson #1: Leverage your story
The easy way to stand out is to be different.
Well, the easiest way to be different is to be you…
You don’t like who you are?
Well, your copy is going to come out basic.
Learning to copywrite was the most expedited self-development journey.
I started out attempting to write for the masses.
All my grammar was perfect.
I made sure to explain each sentence.
I only discussed topics that people cared about.
It only took a couple of weeks of no one caring about the work to change me.
Soon, I began writing to myself solely for the purpose of sharing advice.
I shared my experiences along with my advice in a way ONLY I COULD DO!
I leveraged my story, and that led to my influence growing much faster.
Lesson #2: Harp on the heartstrings
First thing to remember is that we are humans!
Creatures that react to our environment with emotions.
We cringe
We laugh
We cry
Once I understood this, my storytelling began to take off.
When writing solid copy, it’s important to let your audience in on the feelings.
If you were sad about something in your story:
Don’t just say, “I was sad. I had no clue what to do.”
Say, “It failed... 3 years of effort, gone! I sat there in shock at the results. What am I supposed to do now?”
Make your audience feel what you feel/felt in the moment. Share thoughts, feelings, and everything else.
Use emotional language to enhance the feelings of the copy.
Lesson #3: Sharpen all the hooks
What if I told you that lesson 3 will impact your copywriting most?
Grabbing attention is the hardest part of content creation.
The hook is what brings in the money!
It’s not just the title or the introduction…
A hook is any start to a new concept.
It’s brief.
It’s vague.
It’s intriguing.
A good hook is a balance of these three things.
It says just enough to give you a clue but not enough to soothe the curiosity.
Its only job is to get people to read the rest of what you have to say.
Don’t just go with a first-try hook,
Refine it as many times as necessary until you get it just right!
Once you understand the formula, the results will speak for themselves!
Bonus Lesson: Interrupt all patterns
This is the key to maintaining attention!
TV shows and movies do this with cuts and transitions…
But with words, it’s even harder.
Transitions in this day and age don’t work as well as they used to.
So, the best pattern interruption with copy is a cut!
How do you cut?
Switch up something about your writing…
It can be the sentence structure.
It can be the punctuation.
It can be alliteration.
It can be format.
I used all types of pattern interruption throughout this article!
All I am trying to do is maintain your attention…
Not just with what I am discussing,
But also with the visuals of text.
So try it out and see what your style is!
If you follow all of these lessons, your copy game will surely level up.
Thanks for stopping by!
P.S.
I will likely be hosting a Boysie Talks Business Bootcamp starting in May 2024!
Me and 5 entrepreneurs will be working together to grow their businesses.
Weekly Seminars
1:1 Private Meetings
Team Environment
If you want the details, just email me at waitlist@bosyiegordon.com.
How to Become a Great Copywriter With Only 3 Rules